The next level in organization-wide brand strategy

Associan collaborates closely with your organization to craft a strategic brand position that is grounded in and permeates every aspect of your operation, ensuring lasting relevance and impact both today and in the future. By integrating this strategic brand position seamlessly across your organization’s strategies, initiatives and endeavors, you’re empowered to not only stand out in the present, but also to thrive and evolve in the ever-changing landscape of tomorrow.

Integrated Brand Identity™ by Associan

Making your brand resonate in every action, interaction and decision you make.

Too often, organizations miss the opportunity to embrace a truly strategic approach to their brand positioning efforts. Sometimes operating with the mistaken belief that a new logo is a new brand, or a new website suffices for brand implementation, they’re unable to maximize the impact of their organization’s efforts.

That’s why we developed Integrated Brand Identity™. IBI is based on our belief that your organization’s cause, or reason for existing, must serve as the basis for everything you do. Thus, our tagline, “Cause as compass.”

IBI ensures that your brand identity does more than inform marketing and communications work. It ensures your brand resonates in every interaction and decision, from refining business models to shaping policies, and from developing program offerings to establishing advocacy priorities. And so much more.

Brian Lewis, Principal Consultant

It's all in the name, Associan

Associan partners with you to transform how your brand strategy is built upon your cause … and drives every part of your organization’s work.

as·so·ci·ate • verb • To connect or bring into relation; To join together as partners or colleagues; noun A person who shares actively in a business or enterprise; A partner or colleague.

-ian • suffix • Occurs in a personal noun denoting one who engages in, practices, or works with.

Brian has a unique vision and expertise in organizational development and leadership that are vital to contemporary institutions as they navigate the ever-growing pressure of sustainability and growth. His work has been a huge lever for improvement and progress in the organizations I’ve seen him serve. And his work in organizational identity and brand positioning is unparalleled in my experience.

Matt Harris, ISTE Past President

“Brian’s direct, straight-talking style makes him an effective agent for change. Having the highest degree of honesty and integrity validates Brian as a trustworthy champion of mission and issues within any organization fortunate enough to secure his services.”

Michael Reinero, SeatNinja Inc.

“Brian’s sense of humor, keen ability to listen, and strong ability to gather, evaluate and synthesize information ensured that our work together was successful.”

Shelley Chamberlain, MassCUE

“Brian helped us distill what we thought was a cohesive message into a clearly defined vision, mission and brand position.”

Anthony Lilore, Restore Clothing

Let’s Talk

If you’re focused on creating a bright, relevant, enduring future for your organization, it’s time to connect.

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