Associan is passionate about aspirational, mission-driven organizations.
Associan Consulting’s transformative brand strategy services transcend traditional marketing boundaries by developing brand identities that have the power to serve as the heartbeat of an organization, informing and guiding every function, program and offering.
Our Integrated Brand Identity (IBI)TM approach is grounded in our belief that your organization’s cause, or reason for existing, must serve at the basis for all you do. Thus, our tagline, “Cause as compass.TM”
IBITM ensures that your brand identity does more than inform marketing and communications work. It ensures your brand identity resonates in every interaction and decision, from establishing priorities to shaping policies, and from developing program offerings to establishing advocacy priorities. And so much more.
We help you cultivate a culture of strategy, alignment, collaboration and impact. We work closely with you as strategic partners to develop customized solutions tailored to your unique challenges and opportunities. Utilizing a data-driven approach, we partner with you to better understand the needs, perceptions and experiences of your varied audiences, and emphasize them in crafting your brand identity.
With Associan Consulting, your brand identity becomes a catalyst for organizational success, informing every decision you make and every action you take.
Through cause-driven brand identity development, audience-centric strategies, consistent brand management, authentic storytelling and stakeholder engagement, Associan empowers organizations to foster trust, attract support, and drive impact. Our adaptable approach ensures that your brand identity remains relevant in an increasingly dynamic environment, positioning you for sustained success now and in the future.
Vision
Associan envisions a world of impactful organizations that live their values, empower their people and serve their communities with civility, integrity and relevance.
Mission
Associan serves those who seek informed strategy, enhanced effectiveness, increased efficiency and heightened mission impact by:
- Engaging and embedding Integrated Brand Identity™;
- Embracing and leveraging the power of cause-driven governance;
- Fostering new insights on organizational assets, capacity and relevance; and
- Cultivating meaningful, ethical, cause-driven action.
